Productivity:
Efficient production of approximately 781 K tons of rebar with a minimum yield of 96.2% for Alexandria, 98.4% for Beni Suef & 94% for Port Said, 96.2% (wire rod), 95% (rebar) at Alexandria Plant.
 
Marketing & Sales:                  
Realizing 8% market share with a focus on Upper Egypt and positioning Egyptian Steel as the best product quality and excellent customer service provider.
 
Communications:
Enhance our brand recognition and ensure customers’ full awareness of the Group’s different products’ range & echo-friendly/green technology
 
Efficiency & Cost Optimization:
Efficient resources utilization through the adoption of an ERP system to rationalize corporate spending and improve operating margins.
 
Human Capital:
Find, select, recruit, develop and retain the best calibers in the market using professional assessment, development & training tools.
 
Corporate Social Responsibility:  
Serve the communities where Egyptian Steel Operates and other underdeveloped areas in alignment with the National vision through the active engagement in CSR activities
 
Good Governance:     
Adopt World class Corporate Governance practices to protect the rights of the shareholders and other stakeholders and to facilitate the Group access to the capital market.

Excellence:
Promote operational excellence across all functions through continuous business process improvement.