In order to support Egypt, Egyptian Steel Group sponsors the “New Egypt” advertising campaign that took over the streets of New York City.
The group is the sole sponsor of this campaign that aims to improve the image of Egypt and attract tourists and investors. It had positive impact and successful feedback in the media.
The campaign coincided with Egyptian President Abdel Fattah Al-Sisi’s visit to the United Nations to attend the 69th Session of the General Assembly.
The campaign stressed that Egypt is a country of peace, prosperity and growth. Advertisements were spread out in "Manhattan”, Nasdaq Tower-Times Square where a huge video screen displayed the most important monuments and tourist attractions in Egypt, the advertisements were not only on New York buildings but they were also installed on the public buses.