Doing Business

Commercial Vision:

To build an enduring competitive advantage by being unique, sustainable, and difficult to substitute.
Marketing Strategy:

Striving to be the top of mind steel brand for consumers country wide. This will be achieved through three main pillars;

Awareness: Developing brand familiarity is the first step to create preference that becomes loyalty overtime.

Availability: Through providing the right products, at the right time, with the right specifications.

Differentiation: Our customers will become loyal because our value proposition is different and unique.
Sales Strategy:

Our sales strategy aims at attracting new customers, while retaining our existence ones through enhanced customer satisfaction, and an innovative range of sales services. .